2011 Main Street Champion - Bill Davis

Main Street is a downtown revitalization program for smaller towns based on economic development within the context of historic preservation. The North Carolina Main Street program, which provides technical assistance to its communities, is part of the Office of Urban Development in the Department of Commerce’s Division of Community Assistance.


 In 1980, North Carolina was one of six original states, selected from 38 that applied, to launch the work of the National Trust for Historic Preservation’s National Main Street Center. The North Carolina Main Street program began with five participating cities – New Bern, Salisbury, Shelby, Tarboro and Washington – in September 1980 and has since grown to include 61 communities across the state.


Reidsville Bicycles owner Bill Davis has only lived in Reidsville since 2006, but in that time he has brought so much to the community that the Reidsville Downtown Corporation (RDC) has named him the 2011 Main Street Champion.

Davis was recognized for his work in the community, including organizing the “Tour of Reidsville” bike criterium, and for the amount of people – both from Reidsville and elsewhere – his own business brings to the downtownreidsville bikes area.

Davis has been working with bicycles since his days in New Jersey. Davis said he and his wife decided to move to North Carolina in 2006 and his wife easily transferred jobs within her company to its Greensboro office. Davis wanted to open a bike shop in a smaller community.

He discovered Reidsville used to be home to a Schwinn dealer, but it was closed 10 years before Davis came to the city. Davis decided Reidsville would be home to his new store and opened it in its present location.

It was Bill's idea to start the "Tour of Reidsville Bicycle Criterium" to bring people to Reidsville to promote the downtown district. Participants in the criterium come from other towns and states and are not looking to do business with him, but just want to participate in the event. Simultaneously, they’re downtown and shopping in other businesses.

Davis’s shop also focuses on the needs of the community. Davis said he caters to what the area needs in the ways of bicycles. Right now, vintage bike restoration is very popular. “If this became a mountain bike community all of a sudden, my store would be filled with mountain bikes,” Davis said.

Davis was honored at a ceremony during the North Carolina Main Street Conference, which the Reidsville Downtown Corporation is a member of. Davis serves on the RDC board. Government officials presented his plaque to him and, Davis said he was very honored.

Davis was also honored during the February city council meeting for receiving this award.

Reidsville Bicycles is located at 139 South Scales Street.